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Why (And How) Emojis Work on Instagram and Other Social Media

Why (And How) Emojis Work on Instagram and Other Social Media

To anyone who has texted, tweeted, logged onto Facebook or scrolled through their Instagram dash, the emoji is an ever-present factor in our increasingly connected lives. But why do we use—and love—emojis so much? And how can emojis impact social media? Let’s take a closer look at our love affair with emojis and how Instagram and other social media users can take advantage of them.

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The Instagram Reach Dilemma, hashtags to your rescue

Using a correct hashtag makes your post easily discoverable and will help reach your target audience. Instagram now allows the users to follow that #tags which means if your content is catchy and memorable, your post will find its way on users feeds. According to research, a post with at least one hashtag has 12.5% more engagement than a post without any hashtags.

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Increase Your Instagram Reach: Tips & Tricks to Beat the Algorithm.

You’ve noticed a change in your Instagram account, haven’t you? Instagram refined its algorithm in 2016 and since then users’ feeds have not been the same. In order make the app more “user friendly” (that’s the company’s perspective… from the users’ side, the jury is still out) Instagram started displaying content based on a user’s preferences and interests, instead of a chronological feed displaying content based on the time of its posting.

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Diving Deep into your Color

Diving Deep into your Color

You know color matters - but how? Colors can arouse powerful emotions, thoughts and memories. Colors also capture attention, engage and motivate. When looking at your brand and/or marketing, chances are there is a synergy between what color can do and one of the core goals you have set for your social media efforts. Let’s take a deeper look into what colors can evoke in humans!

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