To anyone who has texted, tweeted, logged onto Facebook or scrolled through their Instagram dash, the emoji is an ever-present factor in our increasingly connected lives. But why do we use—and love—emojis so much? And how can emojis impact social media? Let’s take a closer look at our love affair with emojis and how Instagram and other social media users can take advantage of them.
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You know color matters - but how? Colors can arouse powerful emotions, thoughts and memories. Colors also capture attention, engage and motivate. When looking at your brand and/or marketing, chances are there is a synergy between what color can do and one of the core goals you have set for your social media efforts. Let’s take a deeper look into what colors can evoke in humans!