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The Instagram Reach Dilemma, hashtags to your rescue

Using a correct hashtag makes your post easily discoverable and will help reach your target audience. Instagram now allows the users to follow that #tags which means if your content is catchy and memorable, your post will find its way on users feeds. According to research, a post with at least one hashtag has 12.5% more engagement than a post without any hashtags.

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Diving Deep into your Color

Diving Deep into your Color

You know color matters - but how? Colors can arouse powerful emotions, thoughts and memories. Colors also capture attention, engage and motivate. When looking at your brand and/or marketing, chances are there is a synergy between what color can do and one of the core goals you have set for your social media efforts. Let’s take a deeper look into what colors can evoke in humans!

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