Impact of Covid-19 Pandemic On Social Media Engagement

Impact of Covid-19 Pandemic On Social Media Engagement

Despite the uncertainties ahead, life still goes on. With social distancing and quarantine protocols in place worldwide, more people have turned to the internet for their needs. This is where they find entertainment, social connections, news, work, and purchasable necessities. In fact, Forbes says that there is a 50% to 70% surge of internet users ever since the pandemic happened.

The drastic influx of people in the digital space has also affected businesses’ social media strategy during Covid-19. These past months, social media platforms have become the hotspot for customer engagement and marketing campaigns. This is brought about by the limited outlets for businesses to connect with their consumers due to safety and health reasons.

With that, this article lists down the ways how Covid-19 could have impacted your social engagement. By arming yourself with the right knowledge, you can come up with new social media engagement ideas to adapt with the changing times.

  1. Surge in traffic
    Increase in Traffic

    According to Statista, social media has witnessed around 44% increase in traffic. Specifically, Facebook, Instagram, and Twitter are buzzing with life these past months. These platforms come second after streaming services.

    Social media provides an avenue for people to interact with one another without leaving the comforts and safety of their homes. Likewise, it has become their source of information and entertainment while being stuck indoors. Businesses can take advantage of this sudden flood of new audiences by engaging actively with their consumers through the different networks.

  2. Change in best posting time

    The pandemic has disrupted many plans and schedules throughout the world. Social media, for one, isn’t left unscathed by this. Many companies have realized that the best and most effective posting times in different social media networks have changed as well.

    Two of the biggest factors for this is the boost in remote work and online studying. Since more people have started working and studying from home, their time for accessing their social media accounts have changed. Others have turned to it more frequently. Others have begun checking in later or earlier than they used to. This means peak days and hours have shifted as well. It’s essential that you take note of these changes to ensure steady engagement with your customers.

    A social media analytics tool like QMocha can help you unlock even more insights. For instance, in addition to the time of posting, you can determine how other factors such as color palette, captions, hashtags, and emojis can impact engagement. To learn more, check out this expert’s review of QMocha.

  3. Frequency of customer interaction

    If there’s one thing the quarantine period has given us, it’s time. With restrictions in place for events, travel, and many others, people find themselves having more time to know what else to do with them. Most of them, apparently, use their spare time to actively interact and connect with others through social media.

  4. Unlike before, people do not only drop by on Facebook, Instagram, or Twitter to have a quick check on their friends’ updates. They now have the time to stay and get involved with different types of social media engagement. People have been posting, sharing, liking, and commenting on content more than ever. They are no longer passive viewers but have become enthusiastic participants in the platform.

  5. Move to organic content

    Several companies have suffered financial losses from the pandemic. It’s because of this that some of them opted to reduce their budget for marketing, specifically for online ads. Those who did have turned to creating organic content instead.

    Organic marketing is vastly cheaper than paid advertisements. It lets you use the free tools provided by social media to expand your community online. It also allows you to directly reach out to your customers, listen to their needs, and respond to them. Hashtags, for one, can help you increase your brand’s visibility. With the right social media engagement tools, you may even do away with paid ads, and thus saving more money along the way.

  6. Increase possibility of posts’ virality

    Now that people are spending more time in their social media networks and have been active as of late, posts are getting more exposure than usual. With people sharing, liking, and commenting, various contents are continuous being circulated across the platforms.

    As a result, such posts can become viral. With the help of hashtags, influencers, and other social media tools, your company can get more publicity. You can use this time to build up social communities that can help you bring up your brand in social media.

  7. Stay connected

    The pandemic has brought drastic changes in everyone’s lives. Nonetheless, the whole world strives to move forward from this. Now, people and businesses are beginning to adopt the new normal with safety and health at the forefront of everything else. This is why social media has become one of the key factors that bridge people together in a time when social distancing is in place.

    The past months have shown how essential social media has become not only for people’s entertainment but also for engagement. This has become a place where people can interact with others, voice out their needs, and build communities in the face of uncertainties.

    By reevaluating your social media strategies, your business can reap the benefits from how the pandemic has changed the social media landscape.


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