To anyone who has texted, tweeted, logged onto Facebook or scrolled through their Instagram dash, the emoji is an ever-present factor in our increasingly connected lives. But why do we use—and love—emojis so much? And how can emojis impact social media? Let’s take a closer look at our love affair with emojis and how Instagram and other social media users can take advantage of them.
Human beings are social creatures. We like to communicate, connect and interact when talking offline, this is the fundamental reason behind the creation of social media platforms. We are drawn towards images with clear faces because we feel a connection with them. Even as infants, humans love to look at faces. Babies realize very early on in life that faces are important. It is a widely accepted fact in neuroscience that face perception is perhaps the most developed human visual skill. Faces are a powerful channel of nonverbal communication. While communicating we constantly monitor faces for vital clues like attraction, the complexity of emotions, age, identity, humor and to get an idea about a person’s national and regional background.
Using a correct hashtag makes your post easily discoverable and will help reach your target audience. Instagram now allows the users to follow that #tags which means if your content is catchy and memorable, your post will find its way on users feeds. According to research, a post with at least one hashtag has 12.5% more engagement than a post without any hashtags.
You’ve noticed a change in your Instagram account, haven’t you? Instagram refined its algorithm in 2016 and since then users’ feeds have not been the same. In order make the app more “user friendly” (that’s the company’s perspective… from the users’ side, the jury is still out) Instagram started displaying content based on a user’s preferences and interests, instead of a chronological feed displaying content based on the time of its posting.
Consistent color use across logos, packaging of products, and the predominant color in ads are a significant factor in the recall of that brand later on. For example, if you enter in a room and see a red drink can on a table, due to years of association and conditioning you might instantly think it is a can of Coca-Cola®; in the same situation if the can was blue, you might think it’s a Pepsi® and so on. This is correlation between color, consistency, and brand recognition.
You know color matters - but how? Colors can arouse powerful emotions, thoughts and memories. Colors also capture attention, engage and motivate. When looking at your brand and/or marketing, chances are there is a synergy between what color can do and one of the core goals you have set for your social media efforts. Let’s take a deeper look into what colors can evoke in humans!