To anyone who has texted, tweeted, logged onto Facebook or scrolled through their Instagram dash, the emoji is an ever-present factor in our increasingly connected lives. But why do we use—and love—emojis so much? And how can emojis impact social media? Let’s take a closer look at our love affair with emojis and how Instagram and other social media users can take advantage of them.
You’ve noticed a change in your Instagram account, haven’t you? Instagram refined its algorithm in 2016 and since then users’ feeds have not been the same. In order make the app more “user friendly” (that’s the company’s perspective… from the users’ side, the jury is still out) Instagram started displaying content based on a user’s preferences and interests, instead of a chronological feed displaying content based on the time of its posting.
Consistent color use across logos, packaging of products, and the predominant color in ads are a significant factor in the recall of that brand later on. For example, if you enter in a room and see a red drink can on a table, due to years of association and conditioning you might instantly think it is a can of Coca-Cola®; in the same situation if the can was blue, you might think it’s a Pepsi® and so on. This is correlation between color, consistency, and brand recognition.
You know color matters - but how? Colors can arouse powerful emotions, thoughts and memories. Colors also capture attention, engage and motivate. When looking at your brand and/or marketing, chances are there is a synergy between what color can do and one of the core goals you have set for your social media efforts. Let’s take a deeper look into what colors can evoke in humans!